Our Story

Welcome to our apparel brand, where our love for Carleton Place and the Mississippi Lake, Canada comes to life through thoughtfully crafted apparel inspired by lake life. Born from the cherished memories of our founder, Andy Wood, who spent their childhood growing up on the water in the quaint town of Carleton Place, our brand is a heartfelt tribute to the serene beauty and tranquility of our lakes across Canada.

We are deeply committed to preserving and protecting the natural splendor of Canadian lakes. With every purchase, we contribute a portion of the proceeds to help safeguard our waterways.

Wear our emblem with pride, knowing that together, we are a small part in crafting a story of harmony, stewardship, and resilience that will ripple through generations to come.

Welcome to the family 👊

Sustainability

We're all about embracing the power of sustainability. Printing and order fulfilment is done right here in Canada by Mississippi Collective. The more our business can operate locally the better our CO2 footprint is on the environment. This also cuts down on long distance shipping, reducing emissions. Together, we're strutting our way towards a cleaner, happier planet, one stylish, made product at a time, wrapped in the warm embrace of our 100% biodegradable packaging.

That's not all... we will donate $1 of every sale to the conservation of lakes locally and across Canada through select non-profit organizations working at protecting our watersheds. One of those being Watersheds Canada🖤

How It's Made

We put a lot of love, care, and thoughtfulness in when selecting our materials, and designs. Nothing is print on demand, everything is sourced from our team and even some of the making of our products is done in-house.

As a brand it's important we take great pride in what we develop. Everything is high quality and we will not give up our standards for quantity.

Everything is made with love from our team.